Resources Library by ANA

Is there a future for 'real' qualitative market research interviewing in the digital age?

Qualitative market research interviewing (qMRi) used to be about exploring respondents' innermost feelings in the framework of Freudian psychology. More recently qMRi has become more of a process and less of a craft. We tend now to ask people for...

Catalogue: Congress 2010: The Changing Face Of Market Research

Author: Neil McPhee

September 15, 2010

Migration to new online and hybrid methodologies in Asia

A case study, which demonstrates methodological approaches to sensible migration from traditional methods of data collection, such as face-to-face to online. Data analysis from a JDPAP syndicated study, using a large robust face-to-face sample,...

Catalogue: Asia Pacific 2010: Eyes on Asia

Authors: Gerrit Kuyntjes, Brian Fine, Gerald Ong

Company: JD Power

April 20, 2010

Semantic mining or what we can read between the lines

Semantic Mining provides an effective way of statistically detecting the hidden information in texts, namely to identify patterns and interrelations, peculiarities and the essence of qualitative research data. The methodology is a hybrid between...

Catalogue: Qualitative 2009: The Evolving Human

Authors: Frank Vogel, Andera Gadeib, Heidi Neubert

Company: Dialego AG

November 19, 2009

Information à la carte

If market research must be more effectively used, especially in tough economic times, the challenge is not so much in the research process itself, but in the way the results are targeted at and presented to the different stakeholders. Against a...

Catalogue: Congress 2009: Leading The Way

Authors: Ineke van Meel, Jeroen Rietberg

Companies: Randstad Holding, Intellex Dynamic Reporting

September 22, 2009

Research methodologies in China

A look at China, its research history and its methodologies in a world context:-Growth of the Chinese research industry, growth of internet usage and its resultant adoption of on-line research, both quantitative and qualitative.-Case studies in China...

Catalogue: Asia Pacific 2009: Competing On A World Stage

Authors: R. Susan Ellis, Daisy Xu, Brian Fine

Company: Ipsos MRBI

April 7, 2009

Pavlov revisited

After the rapid and widespread emergence of online access panels, we are currently witnessing a new trend towards online custom panels that are specifically built, used and managed for research purposes of one company or its brand(s). This study...

Catalogue: Panel Research 2008

Authors: Bert Borggreve, Mike Friedman, Kristof De Wulf

Company: Kraft Heinz Company

October 24, 2008

Without a NET

After a period of rapid growth online research has entered a period where concerns about data quality have led to widespread questioning of its validity. As a consequence, clients increasingly seek assurances that the results we produce with online...

Catalogue: Panel Research 2008

Author: Reg Baker

Company: Market Strategies International

October 24, 2008

Panel-based mobile online research

With the growth of Internet-enabled mobile devices (mobile phones), online surveys can be carried out regardless of location or access times. This study will give an insight into the extent to which it is possible to achieve a faster response by...

Catalogue: Panel Research 2008

Authors: Otto Hellwig, Tom Wirth

Company: respondi

October 24, 2008

Analytic implications of panel data quality

This methodological case study illustrates differences in data quality resulting from different online panel recruitment methods. Survey data from two B2B online panels were compared to each other and to data collected from a phone-to-Web sample. One...

Catalogue: Panel Research 2008

Author: Bob Harlow

Company: RONIN International

October 24, 2008